10 comments

• 

  Chris Clarke

  1 year ago

  Good call, Mat.
  
  At this point, what's the difference between a company breaking their news on their blog vs putting it out as a release on the wire? The lines are a blurrin'.
  reply
• 

  mathewi

  1 year ago

  I agree, Chris.
  
  
  On Thu, Feb 14, 2008 at 10:11 PM, Disqus
  reply
• 

  veverkap

  1 year ago

  Is there a social press release company?
  reply
• 

  mathewi

  1 year ago

  Not sure there's a company that specifically does that, but a number
  of PR professionals have been proposing a standard for the "social"
  press release.
  
  
  On Fri, Feb 15, 2008 at 8:42 AM, Disqus
  reply
• 

  Ted

  1 year ago

  SEC disclosure laws are the main reason that the 2 major (PR Newswire & BusinessWire) press release services came into existence 40-50 years ago . . . by using one of these services, a public company met the SEC' 'prompt disclosure' rule. I don't think the SEC recognizes blogs as meeting this rule.
  reply
• 

  mathewi

  1 year ago

  That's true, Ted -- although the SEC has been considering whether to
  include blogs as one of the methods for meeting that requirement.
  http://www.irwebreport.com/daily/2007/01/10/sec...
  
  
  On Fri, Feb 15, 2008 at 10:23 AM, Disqus
  reply
• 

  Jeff

  1 year ago

  The way bloggers responded to the facebook platform is a perfect example....
  http://www.ryanholiday.net/archives/when_people...
  reply
• 

  Jeremy Toeman

  1 year ago

  There's a lot of difference between the two. At the end of the day, journalists are tracking topics, etc via the press release channel. Requiring them to subscribe to dozens, hundreds, or thousands of blogs for updates is pretty much a non-starter. I run marketing for Bug Labs, here's a post I wrote on my blog describing why we issued a press release to complement our blog+ communications strategy: http://www.stagetwoconsulting.com/explaining-wh...
  reply
• 

  mathewi

  1 year ago

  I agree that blogs are unlikely to completely replace the press
  release any time soon, Jeremy -- but at the same time, if you're
  talking about tracking hundreds of blogs, isn't that what blog alerts
  and aggregators like Techmeme do?
  
  So then if press releases and PR or company blog posts start showing
  up higher in Techmeme and elsewhere -- which was the point of my post,
  and of Richard's -- then journalists can just track the important
  releases that way.
  reply
• 

  Tom Becktold SVP Business Wire

  1 year ago

  Richard's original blog headline, while clever, doesn't reflect Business Wire's sentiment or the text of the email we sent to him.
  
  Business Wire has always worked to enable PR and IR professionals to effectively communicate with their target audiences as they define them. We're not looking for people to choose between targeting journalists, blogs or consumers. We strive to serve the needs of each community by enabling tools to sort, parse and deliver a range of relevant information. Here's an excerpt from the email we sent:
  
  "...with the Internet's transparency, it's no longer necessary to count only on a journalist to open a press release and write about it, since it's available now everywhere to everybody at the same time..."
  
  Journalists, bloggers, print, web, and broadcast media are critical components of our network, outreach efforts and ongoing investment of resources. Business Wire's editors and security systems ensure our content is credible, which enables our network to reach directly into the editorial systems at major media around the world, while at the same time posting to vertically targeted websites and information portals. Our site allows completely customizable RSS feeds, permalinks, sharing tags and other features for bloggers to use to reference or share the press release materials of interest to them.
  
  We welcome the dialog and feedback.
  reply