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In defence of newspapers and serendipity
Marketker: We can call the new plan 'unlimited!'
Engineer: But it's not. Our subscribers will blow up our network if they try to do that.
Marketer: Oh, that's OK, we'll put in a footnote forbidding them from doing lumpy stuff like VoIP, media streaming and stuff like that.
Engineer: So then it's really a limited plan.
Marketer: Yeah, but you can't sell that.
Engineer: So you're going to sell an unlimited plan that's really a limited plan.
Marketer: Only for people who want to use VoIP, do file sharing, media streaming, that kind of stuff.
Engineer: But isn't that what the Internet's all about?
Marketer: I think we're finished here.
Unlimited plans made sense when we were limited to 56K dialup modems. Now with broadband and wireless, not so much. It's particularly galling when service providers cut off customers because they were using too much bandwidth -- but remain maddeningly vague about how much is 'too much'.
You can probably guess that I'm an Engineer.