http://mathewingram.disqus.com/enThu, 09 Oct 2008 22:50:55 -0000http://www.mathewingram.com/work/2008/08/20/video-the-tiger-woods-jesus-shot/#comment-2973939very nice trick :) & absolutely great videozyan_mann - youtube marketing Thu, 09 Oct 2008 22:50:55 -0000http://www.mathewingram.com/work/2008/08/20/video-the-tiger-woods-jesus-shot/#comment-1715973I'm with jreneau on this one -- that is indeed Exhibit A. I wish more companies would do that instead of firing up the legal outrage machine. As to cynicism... I wouldn't think any marketing department to be that clever, honestly.Scott KinoshitaThu, 21 Aug 2008 09:28:02 -0000http://www.mathewingram.com/work/2008/08/20/video-the-tiger-woods-jesus-shot/#comment-1712809I think Jesus would've used the force. Walking on water is a bit old school now...EdgarWed, 20 Aug 2008 23:58:41 -0000http://www.mathewingram.com/work/2008/08/20/video-the-tiger-woods-jesus-shot/#comment-1712500Ah, Darren -- so cynical. I actually thought the same thing :-) But it looks like it's for real.mathewiWed, 20 Aug 2008 23:07:20 -0000http://www.mathewingram.com/work/2008/08/20/video-the-tiger-woods-jesus-shot/#comment-1712485I assumed that the whole thing was set up. That the 'Levinator25' video was manufactured, and the subsequent ad created as a response to it. That said, Levinator25 has been on YouTube for over a year, apparently. Mind you, EA could probably convince YouTube to manufacture an 'old' user account with enough cash.dbarefootWed, 20 Aug 2008 23:05:34 -0000http://www.mathewingram.com/work/2008/08/20/video-the-tiger-woods-jesus-shot/#comment-1712237Nice catch, Glen :-)mathewiWed, 20 Aug 2008 22:31:37 -0000http://www.mathewingram.com/work/2008/08/20/video-the-tiger-woods-jesus-shot/#comment-1712196It's a shame he got a two-stroke penalty (he grounded his club in the hazard).GlenWed, 20 Aug 2008 22:23:41 -0000http://www.mathewingram.com/work/2008/08/20/video-the-tiger-woods-jesus-shot/#comment-1711818A respected consultant on business brand and image asked me the other day what I thought the right strategy was for companies on YouTube. This video is Exhibit A. Respond to the conversation, keep it real and raw, and don't take yourself too seriously. One of the best uses of YouTube marketing I've seen. Of course, it doesn't hurt to hire Tiger Woods to make your viral video. Now if only Smith and Wesson would make an ad starring Leeroy Jenkins, then we'd have an innovative web video ad campaign.jreneauWed, 20 Aug 2008 21:35:17 -0000http://www.mathewingram.com/work/2008/08/20/video-the-tiger-woods-jesus-shot/#comment-1708960Hehe that is pretty awesome. I love the end, it's not a glitch, he's just that good.sidsavaraWed, 20 Aug 2008 20:50:16 -0000