Video secrets revealed! Give me a break

• 7 months ago
• 3 comments
• mathewi

excerpt TechCrunch put up a post yesterday by someone named Dan Ackerman Greenberg (everyone else gets by with just two names, but for some reason Dan seems to need three) about how his company uses a variety of secret “black hat” techniques to get videos to go “vir ...

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  allen stern 7 months ago with 1 point

  Yep - agree with Leigh - that's what I said over on CN - as someone who managed a variety of precious brands for a fortune 50 company, I can tell you that you screw up once, you might never be able to recover.
  
  It's also interesting to consider whether 3-names-Dan is actually talking about another form of the paid post -- something which TC has seemed to be completely against in the past.

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  Jeremy Toeman 7 months ago with 1 point

  The thing is - this guy's tactics are pretty much into the same boat as email spam. His clients aren't interested in building the value into their brands, just the short-term quick hit. For those needs, this is fine. My clients pretty much do the opposite - we think about the long term win. In these cases, the tactics are utterly worthless.
  
  But at least TC got to the top of techmeme. Again...

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  mathewi 7 months ago with 1 point

  Agreed, Jeremy -- it does depend on your motivation.

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