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- I agree, Daniel. I think Nick's model makes a lot of sense, and for the most part it seems to be paying off -- and not just for him, but for lots of his bloggers as well.
- "If you're a blogger at an established site like Gawker, it's quite obvious that for every dollar you make in bonus pay, Denton has made much more in terms of extra advertising revenue. You really earned ...
- I stupidly didn't even check to see if you had written anything on it, Felix -- I should have known that you would have. And an excellent analysis of the situation it is. As you note, some of the ...
- Hi Matthew -- I take it you've seen my latest <a href="http://www.portfolio.com/views/blogs/market-movers/2008/07/03/blogonomics-gawkers-latest-pay-cut">2,500 words on the subject</a>, so I won't reprise ...
- "Thank you Matt for this important reminder. I sure hope I don't confuse these two bastions of journalistic integrity ever again." +1 to the Duck
Video secrets revealed! Give me a break
3 comments
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allen stern 7 months ago with 1 point
Yep - agree with Leigh - that's what I said over on CN - as someone who managed a variety of precious brands for a fortune 50 company, I can tell you that you screw up once, you might never be able to recover.
It's also interesting to consider whether 3-names-Dan is actually talking about another form of the paid post -- something which TC has seemed to be completely against in the past. -
The thing is - this guy's tactics are pretty much into the same boat as email spam. His clients aren't interested in building the value into their brands, just the short-term quick hit. For those needs, this is fine. My clients pretty much do the opposite - we think about the long term win. In these cases, the tactics are utterly worthless.
But at least TC got to the top of techmeme. Again... -
Agreed, Jeremy -- it does depend on your motivation.


