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Viacom goes one way, BBC the other

Started by mathewi · 1 year ago

So Viacom is apparently bragging about how traffic to its properties, including Comedy Central, has climbed by as much as 90 per cent since it told YouTube to take down 100,000 or so of its video clips. And much of that traffic boost is people coming to watch videos, the company says.<br % ... Continue reading »

4 comments

  • On the block, does this mean that UK-ers who were previously watching (unauthorized) Beeb stuff on YouTube - and who were hoping to do so in the future - now can't, unless it happens to be on the Worldwide channel? Interesting.
  • I'm not sure, Rob. That's a good question.
  • Mathew, does anyone know how much traffic there is for Youtube in the UK ?

    From what i see, BBC is giving up very little. They have a small cable channel in the US, dont produce content in the US and how much revenue can they generate in the US at this point ?

    So what are they giving up ?

    In the UK they agree to let Google sell commercials around their commercials for their shows. Thats smart.


    It would be the equivalent of Viacom saying "dont let people in the US watch clips I want to protect, but you can do whatever you want with it in the UK". Wouldnt it ?
  • That's a good point, Mark. As far as I know, YouTube's penetration outside of the U.S. is relatively small, but I don't know about the UK specifically.

    I think you are right about the BBC deal. It seems to me they are giving up very little, and potentially gaining a lot. Sounds like a no-brainer to me -- which is why I find it odd that Ben Metcalfe doesn't like the idea.

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