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UGC: BusinessWeek misses the point

Started by mathewi · 1 year ago

BusinessWeek magazine has a piece about user-generated content and how it’s old and busted now — people really want professional content, apparently. As proof that “one after another,” video sites are turning their backs on UGC and going steady wit ... Continue reading »

3 comments

  • Does business week think that big publications offer great content? I think they should check out this insanely dumb article on WSJ

    http://blogs.wsj.com/biztech/2007/11/05/google-...
  • yes mathew & krishnan - you guys are right
  • Hi Mathew, I think you are right about Business Week missing the point. But to add to your arguments I would say that UCG is about emotions. Nothing as powerful as a user creating something and sharing it with the world. It is all around us and although the quality isn't always great, we tend to look beyond that as we can almost feel the intention of the creator. That is waht makes user generated content fascinationg.
    As an example in an industry under fire. I think the music industry should stop thinking in terms of distributiong music (and sueing illigal downloaders) and start thinking in terms of distribution of emotions (thus embracing users and challenging them to add content to the music made by professionals).

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