Mathew's comments - Latest Comments in Twitter: Waste of time or social tool?

Re: Twitter: Waste of time or social tool?

Richard Townsend — Mon, 04 May 2009 06:07:14 -0000

What's it cost to Twitter... not much...

COMPARATIVE COST FACTS

About 82% of web cost per click (cpc) advertising costs from $ 0.00 to $ 0.30 (cents cpc) and of that more than half is between $ 0.10 and $ 0.19 (cents cpc) Say you pay an average of $0.15 cpc 1200 clicks will cost you $180.00

"SEM firms typically bill monthly. They manage your PPC search advertising and paid-inclusion spend. For core professional services, which include complete SEO, expect to spend from $90,000 to $240,000 per Web site annually for a full-service SEM firm or $50,000 to $90,000 for a solo consultant or smaller SEM company." clickz.com

Advertising budget?? Take autos as an example: Cost per click for "autos" is $0.29 - $0.64, Clicks per day is 9,800 - 12,400, Cost per day $2,830.00k - $7,980.00 spread between a reported 4 advertisers. spyfu.com

So that's on average $10,810.00 per day / 4 = $2702.50 X 365 days = $ 986,412.50 p.a. / 12 = $82,201.04 p.month

I ask again considering the potential reach of Twitter is it worth it?

Ric http://tr.im/kplb

Re: Twitter: Waste of time or social tool?

Charlie — Sat, 15 Dec 2007 06:59:31 -0000

I think it might have some business applications. Here's my (slightly contrived) situation http://www.bookbook.com.au/wordpress/?p=97

Re: Twitter: Waste of time or social tool?

antje wilsch — Wed, 12 Dec 2007 20:41:03 -0000

Hey, I read your blog every day..... :)

Re: Twitter: Waste of time or social tool?

mathewi — Wed, 12 Dec 2007 13:29:02 -0000

Thanks, Antje -- I'll put you down under "waste of time" :-)

Re: Twitter: Waste of time or social tool?

antje wilsch — Wed, 12 Dec 2007 13:07:07 -0000

Definitely a waste of time. I work in high tech and no one i know over the age of 30 uses (or even really understands) twitter - except the blogosphere who, in all fairness, needs to keep up with this constant news feed as it's part of their job. This is not saying there isn't a place for it. But older people (meaning: older than 30!) are generally too busy solving problems at work, home lives with families, etc. I have a cell phone, email on my cell, skype, and IM. People can reach me if they need but they certainly do not need to be kept updated of my every useless thought.

Re: Twitter: Waste of time or social tool?

mathewi — Wed, 12 Dec 2007 12:42:02 -0000

That still doesn't answer the question though :-)

Re: Twitter: Waste of time or social tool?

Stuart MacDonald — Wed, 12 Dec 2007 11:42:15 -0000

Well, I found that you put this post up via twitter, soooo...