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In defence of newspapers and serendipity
COMPARATIVE COST FACTS
About 82% of web cost per click (cpc) advertising costs from $ 0.00 to $ 0.30 (cents cpc) and of that more than half is between $ 0.10 and $ 0.19 (cents cpc) Say you pay an average of $0.15 cpc 1200 clicks will cost you $180.00
"SEM firms typically bill monthly. They manage your PPC search advertising and paid-inclusion spend. For core professional services, which include complete SEO, expect to spend from $90,000 to $240,000 per Web site annually for a full-service SEM firm or $50,000 to $90,000 for a solo consultant or smaller SEM company." clickz.com
Advertising budget?? Take autos as an example: Cost per click for "autos" is $0.29 - $0.64, Clicks per day is 9,800 - 12,400, Cost per day $2,830.00k - $7,980.00 spread between a reported 4 advertisers. spyfu.com
So that's on average $10,810.00 per day / 4 = $2702.50 X 365 days = $ 986,412.50 p.a. / 12 = $82,201.04 p.month
I ask again considering the potential reach of Twitter is it worth it?
Ric http://tr.im/kplb