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Twitter: Waste of time or social tool?

Started by mathewi · 1 year ago

It’s interesting to see some of the reactions to Scott Karp’s post on Twitter and why he stopped using it at Publishing 2.0, a post which has now topped the cluster of Techmeme discussion about Twitter). Anne Zelenka, who writes for Web Worker Daily — part o ... Continue reading »

7 comments

  • Stuart MacDonald

    1 year ago

    Well, I found that you put this post up via twitter, soooo...
    reply
  • mathewi

    1 year ago

    That still doesn't answer the question though :-)
    reply
  • antje wilsch

    1 year ago

    Definitely a waste of time. I work in high tech and no one i know over the age of 30 uses (or even really understands) twitter - except the blogosphere who, in all fairness, needs to keep up with this constant news feed as it's part of their job. This is not saying there isn't a place for it. But older people (meaning: older than 30!) are generally too busy solving problems at work, home lives with families, etc. I have a cell phone, email on my cell, skype, and IM. People can reach me if they need but they certainly do not need to be kept updated of my every useless thought.
    reply
  • mathewi

    1 year ago

    Thanks, Antje -- I'll put you down under "waste of time" :-)
    reply
  • antje wilsch

    1 year ago

    Hey, I read your blog every day..... :)
    reply
  • Charlie

    1 year ago

    I think it might have some business applications. Here's my (slightly contrived) situation http://www.bookbook.com.au/wordpress/?p=97
    reply
  • Richard Townsend

    2 months ago

    What's it cost to Twitter... not much...

    COMPARATIVE COST FACTS

    About 82% of web cost per click (cpc) advertising costs from $ 0.00 to $ 0.30 (cents cpc) and of that more than half is between $ 0.10 and $ 0.19 (cents cpc) Say you pay an average of $0.15 cpc 1200 clicks will cost you $180.00

    "SEM firms typically bill monthly. They manage your PPC search advertising and paid-inclusion spend. For core professional services, which include complete SEO, expect to spend from $90,000 to $240,000 per Web site annually for a full-service SEM firm or $50,000 to $90,000 for a solo consultant or smaller SEM company." clickz.com

    Advertising budget?? Take autos as an example: Cost per click for "autos" is $0.29 - $0.64, Clicks per day is 9,800 - 12,400, Cost per day $2,830.00k - $7,980.00 spread between a reported 4 advertisers. spyfu.com

    So that's on average $10,810.00 per day / 4 = $2702.50 X 365 days = $ 986,412.50 p.a. / 12 = $82,201.04 p.month

    I ask again considering the potential reach of Twitter is it worth it?

    Ric http://tr.im/kplb
    reply

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