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Had he been having a meltdown about a parking ticket for instance, and had that meltdown resulted in being dragged in front of the boss, we'd have grounds for a discussion about personal vs professional. In this case though, it was all professional.
This whole incident provides a useful reminder that when you post something online, you're often talking to many, many people rather than the singles you were perhaps intending to talk to. Bottom line: Think before you hit "post."
Unfortunately that's about the same as putting it directly in your resume.
In both cases, their professional integrity has been damaged; The journalist - not only disgracing his employer, but failing to recognize that he is a public profile because of his work. He depends on access to busy people and would probably benefit from displaying less arrogance/rudeness while the marketing consultant has displayed a surprisingly limited understanding of personal brand management.
My verdict: They should both submit themselves for twanger-management and apologize to each other - on Twitter.
>She "tweeted" her frustration with the Post reporter knowing that he might see it (and also knowing that he might react in an explosive manner).
That's an assumption. Maybe yes, maybe know. There has been more than one occasion where I have been tempted to make a snarky comment on twitter about some email or briefing or whatever but haven't done so even though I would (and often do) make it by IM or email to a friend or colleague--more of less as a way of venting.
Why not on twitter even if I leave names and companies out of it? Well, because in many cases some of the people involved follow me or may follow me and from the context it would be pretty obvious to them who I was talking about. And my intent is (usually) not to take a shot at them personally even if effectively in private.
But we're talking pretty subtle behaviors here so I wouldn't automatically assume that something put into a twitter feed is necessarily aimed at a particular person.
"There has been more than one occasion where I have been tempted to make a snarky comment on Twitter...but haven't done so." See, you used restraint. And why did you do that? Fear of reprisal? Unjustified? Pointless?
Excellent post. The truth is, twitter meltdowns are happening very, very open. My concern is that they become the norm rather than the exception and that newcomers to Twitter decide that just because people can have social drama over Twitter, they should refrain or protect their tweets or use some other form of non-openness. That would detract substantially from the enormous value of Twitter.