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Twitter’s cost in productivity? Zero
excerpt
I’m not sure whether Pat Phelan of roam4free has decided to join the Techmeme troll parade, but his post about the “cost of Twitter” is ridiculous on its face. In a nutshell, he takes an estimate of the number of users, multiplies by the average time spent a
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4 comments
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Florian SEROUSSI 6 months ago with 1 point
i think you did not catch the essence of the post. Time spent on Twitter is a cost for enterprises and affects productivity. Whatever the numbers are - so far is true!
And saying still Twitter is far more interesting than Solitaire does not solve the issue.
But look at the bright side : exposure in minutes is what sets the value for advertising in all media- tv, radio, blog and twitter. Main difference is that Twitter provides content generated by its own users. -
Matthew
Thanks for the post, if I had wanted to join the techmeme troll parade I think a post on Scoble/Facebook he loves it/he loves it not would probably have been an easy way to do it.
The really dumb part of your post was your assumption that my analysis confirmed that Twitter was a waste of time.
Never in the post did I say mention that Twitter was a waste of time but just point ed out the time usage, in fact I am a huge Twitter fan and everyday user. -
A fair point, Pat. You may not have said Twitter was a waste of time,
but unless I'm mistaken, the whole point of your post was to put a
dollar value on lost productivity as a result of Twitter use, so I
think the implication is obvious. -
I suspect what people are doing when they Twitter is taking time from other non-productive activities such as blogging, drinking coffee, having a smoke, etc. Still, it amazes how much time spend on Twitter.
