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In what amounts to a “dog bites man” sort of story, the BBC is reporting that online video is eating into TV watching, according to a recent survey. Gee, ya think? For every sign that building relationships with viewers online increases their loyalty to a particular s
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2 years ago
I'm an extreme case, as most humans would just use their PVR.
In the short-term this was probably very good for those involved with Heroes because now I'm hooked and I still like the high-quality of a TV broadcast.
In the long-term, though, my behaviour should be very disturbing for those in the TV business.
Parenthetically, I really like what CTV is doing with their replaying of shows. I watched an old Corner Gas (Blog River), and just today recommended to a friend that he get up to speed with Studio 60.
Great post.
2 years ago
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2 years ago
I think there is a need for researchers like ICM to ask the right questions ...
Of course people who watch more online video will watch less TV. There are only 24 hours in a day. But, what TV do those folks choose to watch? Are they influenced by what they've seen on the internet? Are they more likely to check out a show that they've seen/previewed online? Do they tell other people about what they've seen.
More here:
http://www.i-boy.com/weblog/2006/11/bbc-vs-cbs....
~G~
2 years ago
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2 years ago
your correct, TV is not dying, its just evolving.
2 years ago