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TV is dead — long live TV

Started by mathewi · 11 months ago

In what amounts to a “dog bites man” sort of story, the BBC is reporting that online video is eating into TV watching, according to a recent survey. Gee, ya think? For every sign that building relationships with viewers online increases their loyalty to a particular s ... Continue reading »

8 comments

  • Ian Ketcheson

    2 years ago

    Good points, Matthew. But even appointment television is changing. I missed the first half-dozen episodes of Heroes, so I flipped over to Bleenks and got caught up (albeit with Korean subtitles).

    I'm an extreme case, as most humans would just use their PVR.

    In the short-term this was probably very good for those involved with Heroes because now I'm hooked and I still like the high-quality of a TV broadcast.

    In the long-term, though, my behaviour should be very disturbing for those in the TV business.

    Parenthetically, I really like what CTV is doing with their replaying of shows. I watched an old Corner Gas (Blog River), and just today recommended to a friend that he get up to speed with Studio 60.

    Great post.
    reply
  • Ian Ketcheson

    2 years ago

    Re CTV - I meant I like what they are doing with the "CTV Broadband Network"
    reply
  • Mathew Ingram

    2 years ago

    Thanks, Ian. I haven't checked out CTV's broadband efforts much, but I will definitely take a look. I think the networks are smart to be experimenting with that kind of thing.
    reply
  • George Nimeh

    2 years ago

    Hi,

    I think there is a need for researchers like ICM to ask the right questions ...

    Of course people who watch more online video will watch less TV. There are only 24 hours in a day. But, what TV do those folks choose to watch? Are they influenced by what they've seen on the internet? Are they more likely to check out a show that they've seen/previewed online? Do they tell other people about what they've seen.

    More here:
    http://www.i-boy.com/weblog/2006/11/bbc-vs-cbs....

    ~G~
    reply
  • engtech

    2 years ago

    my only problem with Heroes (the only show I watch on TV, too) is that they've created too many characters and that is slowing the plot to a standstill as they try to give face time to everyone.
    reply
  • Mathew Ingram

    2 years ago

    I agree, engtech -- things are getting kind of scattered. I hope they can manage to keep it all together.
    reply
  • /pd

    2 years ago

    Matt, not sure if you caught this post

    your correct, TV is not dying, its just evolving.
    reply
  • Mathew Ingram

    2 years ago

    Thanks, /pd.
    reply

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