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In defence of newspapers and serendipity
He is also giving his fans opportunities to collect legitimate merchandise and digital items (custom ringtones as an example) that have value to fans beyond the music files. This is what fans want.
He obviously cares about his music and fans. He is reaping the rewards of a respectful and open dialog.
Have been a fan since The Downward Spiral, and continue to be one today.
building a direct relationship with fans -- and so far it seems to be
paying off.