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In defence of newspapers and serendipity
Another SC filetrading innovation in the use of hash-trees allowed swarmcast to be used for real-time live streaming broadcasts; this facility is still largely untapped by the media although I believe it was employed by CityTV's FashionTelevision to distribute their archive broadcasts (long long before YouTube and Google would make streaming media mainstream.
So why did bittorrent skyrocket after the death of napster but SC didn't? My theory is two factors, not the least of which was that Justin just didn't go to the right parties, but also the SC implementation was in Java, and java for a windows desktop was not a popular opinion in those days. Had the desktop client been in C++ or even Python like BT, it may have fared better. As for being opensource, remember, in those days neither of the top browsers was 'free' as in free speech, and the swarcast client was just as free as in free beer.
Oh, one other thought: we intentionally made SC difficult for bootleggers to spread illegal copies; to distribute content, you had to own that content; that probably shot SC in the foot relative to BT more than all the other reasons combined.
But don't shed any tears for OC Swarmcast: upon the collapse of OC, Justin regained the ownership of his wares and founded onionnetworks.com, and they are still very much in business still profitably serving the industrial sector that OC would not consider ;)