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Topix, the local news aggregator that is owned by several big U.S. newspaper chains (Gannett, The Tribune and McClatchy), is doing what amounts to a relaunch of the site and adding “citizen journalism” or social media to the mix, as well as moving to a dot-com dom
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2 years ago
My feeling is that social media is only part of the revitalization of traditional media - the other - and equally critical part is knowing how their core business value is enhanced by a range of tools and mediums.
As I argue in my blog without this part the benefit of social media will be fleeting.