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In defence of newspapers and serendipity
The only issue I have with stories like these is that it's cuter to report the 'omg he stole my virtual bunny slippers!!1!' than the fact that virtual places (read: game worlds) are part of a multi-billion dollar industry that requires strong security.
Hack it enough, people won't pay to play, and that usually affects this: http://finance.google.com/finance?client=ob&q=N...