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Hehe, you know, this one will also work because of the million dollar giveaway. The only way this won't work is if the press ignores it. We'll see.
Also, why isn't anyone talking about how this is going to be tough to do because it's essentially a lotto, right? It's my understanding that their are strict guidelines on lotteries, even if your living in the UK. Anyone?
http://www.PixleLotto.com
Best,
George
I believe this one will sell out faster than the original and he will make a huge amount more money on this.
The reason website owners buy the pixels is because they want traffic, and maybe a backlink from the site.
The lotto is legal, because the winners are not having to pay for a ticket, they are just visitors who click on adverts, visit sites, and probably have to read the site for a certain number of seconds before they "earn" their lotto prize entry.
Lots of traffic exchange programs work on a similar manual clicking system.
He also has a nice backend... email addresses from subscriptions. I am sure he will be able to use that to promote anything he likes in the future, and to drive additional traffic back to the site over the coming months.
That incentive to click is going to to mean a many fold increase in traffic over the previous incarnation, and I haven't heard of many complaints about his first effort.
This site is a true next generation of the same idea, unlike many of the copycat sites based on selling pixels, words etc.
I think this time around the advertising will be much better organised, and there will be some much larger players involved from day one.
Plus there will be some larger players.
If you want to see a unique concept based on the million dollar homepage madness, check out The Wall -- www.seethewall.com
:)
Certainly a different, though still similar concept.
Here is some feedback
1. I don't like the colour scheme much, and the default font choice makes it hard to read without liberal use of ctrl+ in Firefox
2. I think you need to disclose more about how the prizes are scaled. You need to be much more specific.
3. You are missing a key element that I am sure Alex is going to use, some kind of registration process / membership to the site
4. Your prize claim system is fairly flawed. You could at the very least have created some kind of contact form to format the entries
5. I noticed
Alex had the success because there was a personal message, and you are trying to hide, at least to a degree.
Even your copyright at the bottom of the page is to your domain name and probably not a legal entity.