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In defence of newspapers and serendipity
Look at Lonely Planet, and its semi-secret policy of never writing up the best places the writers find in case a mass influx of backpackers destroys them. There are bars I go to that are lovely precisely because they're relatively empty: I don't especially want to deny their benefits to anyone else, but at the same time I recognise that if everyone visited those bars then what I like about them would cease to exist.
Sure, in one sense it's elitist for surfers to try and keep other people away from their beaches but there really does come a point at which there's so many people in the water it's essentially impossible to surf (just as there long ago came a point when it was essentially impossible to drive through any of our cities).