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Technorati foot-shooting again: WTF?

Started by mathewi · 1 year ago

So I saw Steve Rubel’s post about Technorati launching a new buzz-tracking, Digg-like thing and the first thing I thought was “WTF?” I know that’s the name of it — or was, since it’s apparently been yanked now —%3 ... Continue reading »

4 comments

  • Louis Gray

    2 years ago

    Matthew, the comments on Technorati needing to fix what's broken before introducing new features are spot on. The instability of the service has just about caused me not to rely on it. In another twist, when was the last time you saw Google "go down for scheduled maintenance"? Web companies should learn how to debut new products without taking users off the map for a few hours. We've seen it recently, not just with Technorati over the last week, but with YouTube. If you're down, your customers are just going to go somewhere else.
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  • tish grier

    2 years ago

    hi Matt...whether or not Technorati "fixes" anything (or makes it so magic middle bloggers and the a-list are aggregated on parity) and their launching of new popularity measuring sticks are, I think, two different issues. One is customer serivce--the other is to drive traffic to the site by giving people something they think will be fun. I thought there was a problem when they launched the "Technorati Favorites" thing myself--even though Kevin Marks and I talked about how it might not have any affect on non-a-listers (and I was pretty right about that--although I don't think Kevin will admit it ;-) I gave him the benefit of the doubt and stopped calling them the Evil Empire though...) I sometimes think Technorati's just trying to put as many things out there to see what works--and then they'll sort the effectivensess of each app out much later.
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  • Mathew Ingram

    2 years ago

    That's a fair point, Tish -- and I for one wouldn't want companies to stop "throwing things at the wall" and experimenting, least of all Technorati. But I think there's a fine line between doing that and losing touch with your core service, and that is a risky path to go down for a company in such a competitive market.
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  • tish grier

    2 years ago

    totally agree, Matt. but think, too, that it's the competition thing that makes many companies try weird things.

    Although I must say they've been aggregating my links much better these days--esp. since 2000 Bloggers started...
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