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Spreed News tries to redefine reading

Started by mathewi · 11 months ago

A Toronto company called Spreed Inc. launched its mobile newsreader for the Apple iPhone today, and if you’re interested in how written content gets consumed on a mobile device I encourage you to take a look. Spreed co-founder Anthony Novac and head of technology Suhail Mirza gave me a ... Continue reading »

2 comments

  • Thanks for the mention Mathew. Just to be clear, the average reader tends to read around 220-250 words per minute. On desktops that number degrades down to 180 wpm and on mobile devices can go as low as 110 wpm. Spreed can get someone reading at 300-400 wpm within a minute of using the product (on average). More importantly, we're talking about reading with no decrease in comprehension. In fact, testing to date suggests increased comprehension. While some people may use Spreed to blast through a document really fast (600wpm+) just to get the jist, we're not really focused at altering or eliminating skimming (your self-professed strategy). Spreed is about leveraging the power of the computer to effectively make you "smarter" by improving reading speed and comprehension. As we roll out more tools, in particular a desktop version that allows people (think University students) to upload large Word and PDF files into a Spreed reader, I think the product's efficacy will become more obvious.

    Hope this makes things a bit more clear. Oh yeah, and by the way, my former partner is John O'Malia (not Tony).

    Regards,

    Anthony Novac
    CEO Spreed Inc
  • Thanks for the clarification, Anthony -- and sorry about your former
    partner's name. I will fix.

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