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Alex Krupp, whose blog I haven’t come across before, makes a lot of sense in his latest post about social networking (which is fitting, since his blog is called Sensemaking). He notes that the term “social network” has become so over-sold that it now cau
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2 years ago
Having said that, we are getting ready to launch a social network component of our website (for small-cap investors) and wondering if we should call it "investor networking". Not for the sake of being different but for the sake of better categorizing the offering. Otherwise, if we all call it "social networking", do we run the risk of the masses thinking their purpose is to strictly socialize online?
Would like to hear your thoughts.
Best,
George
2 years ago
2 years ago
I know when I speak to non-techies in the biz world they immediately think social networking is for socializing/fun.
Do we let them figure it out for themselves?
GT
2 years ago