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Social networking: not even close to dead

Started by mathewi · 1 year ago

Alex Krupp, whose blog I haven’t come across before, makes a lot of sense in his latest post about social networking (which is fitting, since his blog is called Sensemaking). He notes that the term “social network” has become so over-sold that it now cau ... Continue reading »

4 comments

  • George Tsiolis

    2 years ago

    Mathew, agreed on both fronts.

    Having said that, we are getting ready to launch a social network component of our website (for small-cap investors) and wondering if we should call it "investor networking". Not for the sake of being different but for the sake of better categorizing the offering. Otherwise, if we all call it "social networking", do we run the risk of the masses thinking their purpose is to strictly socialize online?

    Would like to hear your thoughts.

    Best,
    George
    reply
  • Mathew

    2 years ago

    George, I think you could probably call it whatever you like -- it's your site :-)
    reply
  • George Tsiolis

    2 years ago

    You think? :-) I was actually looking for your thoughts on the risks of applying the term "social networking" to all networking sites out there (think MySpace vs. Linkedin).

    I know when I speak to non-techies in the biz world they immediately think social networking is for socializing/fun.

    Do we let them figure it out for themselves?

    GT
    reply
  • Mathew

    2 years ago

    That's a fair point. I guess it's the "networking" part, which means stuffing your business card in people's faces or whatever. That's why I like to call it "social media."
    reply

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