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Daily Mirror editor says to forget about SEO
Now that they've opened up the F8 platform developers have access to a ready made collection of user identities and relationships unlike anything that has really existed before. So far we haven't seen anyone do anything really interesting with this identity layer, but it's only been a month.
MOST people don't want to create and maintain a blog, but with Facebook they are getting many of the benefits that have a centralized identity allow with the added privacy that the 'walled garden' provides. As Esther Dyson says in the article you linked to, we are creating our own walled gardens.
As I try to understand the relationship between Facebook and blogging, I come to the realization that SIMPLICITY is the operational factor.
Blogging made authorship simple.
Facebook makes connecting with friends simple.
They complement one another - until the next great development: the open platform that brings the ease of associating with the people you want to OUTSIDE of the closed community.
Just like Compuserve a generation ago...
OpenID has that potential, but there are a lot of roadblocks in it's way currently.