Mathew's comments - Latest Comments in Scribd: Cool feature or actual business?

Re: Scribd: Cool feature or actual business?

mathewi — Wed, 20 Feb 2008 13:24:01 -0000

Thanks, Daniel -- I was thinking pretty much the exact same thing.

Re: Scribd: Cool feature or actual business?

Daniel Gibbons — Wed, 20 Feb 2008 09:16:37 -0000

Playing devil's advocate, I'd say that's how it creates more ad inventory, not how it actually makes money. I'm not sure that it is good keyword context, since the words in a document I'm reading have little or no relationship to brands or products in which I might be interested.

Re: Scribd: Cool feature or actual business?

davemc500hats — Wed, 20 Feb 2008 08:30:41 -0000

>>I just can’t see how Scribd makes money

good keyword context = good targeting = decent ads = money

simple as that.