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Scribd: Cool feature or actual business?

Started by mathewi · 1 year ago

I know it’s kind of quaint to wonder about business models with Web 2.0 companies, and a number of people (including Fred Wilson) have argued that startups shouldn’t worry about monetization until they get some scale, but I have to say that I felt that old twinge of c ... Continue reading »

3 comments

  • >>I just can’t see how Scribd makes money

    good keyword context = good targeting = decent ads = money

    simple as that.
  • Playing devil's advocate, I'd say that's how it creates more ad inventory, not how it actually makes money. I'm not sure that it is good keyword context, since the words in a document I'm reading have little or no relationship to brands or products in which I might be interested.
  • Thanks, Daniel -- I was thinking pretty much the exact same thing.

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