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http://www.mathewingram.com/work/2008/02/19/scribd-cool-feature-or-actual-business/
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Mathew's comments: Scribd: Cool feature or actual business?

davemc500hats · 1 year ago

>>I just can’t see how Scribd makes money

good keyword context = good targeting = decent ads = money

simple as that.
Daniel Gibbons · 1 year ago

Playing devil's advocate, I'd say that's how it creates more ad inventory, not how it actually makes money. I'm not sure that it is good keyword context, since the words in a document I'm reading have little or no relationship to brands or products in which I might be interested.
mathewi · 1 year ago

Thanks, Daniel -- I was thinking pretty much the exact same thing.