Mathew's comments - Latest Comments in Rubel vs. PC Mag — bizarre

Re: Rubel vs. PC Mag — bizarre

Mathew — Wed, 18 Apr 2007 17:15:11 -0000

Amanda: I guess that's why I hate the theatre.

Re: Rubel vs. PC Mag — bizarre

Amanda Chapel — Wed, 18 Apr 2007 17:02:02 -0000

Mathew,

With all due respect, I think it's you who are missing the point. ALL of this is theater. It just so happens that Louderback's play was hugely effective. There’s been 33 other articles written on the topic in less than 24 hours. I'd say he chose the exact platform to make that happen.

Bottom line: the topic is important and the discussion essential. What are you griping about?

- Amanda

Re: Rubel vs. PC Mag — bizarre

Eric Berlin — Wed, 18 Apr 2007 16:22:53 -0000

I agree that it's strange. Perhaps it was done in reaction to Rubel's "open letter" apology (which seemed sincere enough).

Re: Rubel vs. PC Mag — bizarre

Amanda Chapel — Wed, 18 Apr 2007 16:17:30 -0000

Re: Rubel vs. PC Mag — bizarre

Mathew — Wed, 18 Apr 2007 15:57:16 -0000

I think you missed my point, Jeremy -- or maybe I wasn't clear. I didn't say that it didn't matter, and I agreed that Steve probably shouldn't have said what he said -- what I don't get is why a guy like Louderback would respond the way he did. It's just unprofessional and seems to have been done for cheap theatrics more than anything else.

Re: Rubel vs. PC Mag — bizarre

Jeremy Toeman — Wed, 18 Apr 2007 12:30:40 -0000

Mathew - it's important because senior executives at PR firms should not publicly criticize publications their firm deals with. Period. That's simply their job. It doesn't matter if it's Twitter, a blog, a podcast, a wiki, or any other newfangled technology - it was done publicly. That simple little Twitter update basically put that entire business relationship in jeopardy (and a PR firm/publication relationship is exactly that - a business one).

Re: Rubel vs. PC Mag — bizarre

Mathew — Wed, 18 Apr 2007 12:24:30 -0000

Thanks, Amanda -- or whatever your real name is -- but I didn't mean "inexpensive." As for the third rail thing, I'll take your word for it.

Re: Rubel vs. PC Mag — bizarre

Amanda Chapel — Wed, 18 Apr 2007 12:05:49 -0000

Mathew,

First off, Strumpette is the 3rd rail in PR. Louderback was pretty smart in choosing us. Proof in the pudding, it has sent ripples throughout the business and will be discussed for some time to come.

Now with regard to your cheap remark, excuse me? I may be loose but cheap... no. Well let's put it this way, you couldn't afford me. :)

Regards,

Amanda Chapel
Managing Editor
Strumpette

Re: Rubel vs. PC Mag — bizarre

Allen Stern — Wed, 18 Apr 2007 10:20:12 -0000

Just remember that in case after case, both parties win.

Re: Rubel vs. PC Mag — bizarre

engtech — Wed, 18 Apr 2007 01:56:59 -0000

The sad thing is that it's always little comments like this that get blown out of proportion. Whenever I've had internet postings come back and bite me it was over something as inconsequential as Steve's remark.

Re: Rubel vs. PC Mag — bizarre

Mathew — Tue, 17 Apr 2007 23:48:47 -0000

Cheap is right, Tony.

Re: Rubel vs. PC Mag — bizarre

Tony — Tue, 17 Apr 2007 23:38:46 -0000

Why not put it on his blog? Probably because no one will notice and he wanted to take a stand on the issue.

You can debate whether its something he ought to have took a stand on, but putting it up on Strumpette did the trick.

It got him some cheap publicity, and it got an apology out of Steve Rubel.

Cheers
t @ dji

Re: Rubel vs. PC Mag — bizarre

Mathew — Tue, 17 Apr 2007 23:28:35 -0000

Glad I'm not the only one, Ed.

Re: Rubel vs. PC Mag — bizarre

Ed Kohler — Tue, 17 Apr 2007 23:12:52 -0000

I can't figure it out either. Why apologize for making an honest remark about the value of the print pub. to him?