14 comments

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  Ed Kohler

  2 år dage siden

  I can't figure it out either. Why apologize for making an honest remark about the value of the print pub. to him?
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  Mathew

  2 år dage siden

  Glad I'm not the only one, Ed.
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  Tony

  2 år dage siden

  Why not put it on his blog? Probably because no one will notice and he wanted to take a stand on the issue.
  
  You can debate whether its something he ought to have took a stand on, but putting it up on Strumpette did the trick.
  
  It got him some cheap publicity, and it got an apology out of Steve Rubel.
  
  Cheers
  t @ dji
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• 

  Mathew

  2 år dage siden

  Cheap is right, Tony.
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• 

  engtech

  2 år dage siden

  The sad thing is that it's always little comments like this that get blown out of proportion. Whenever I've had internet postings come back and bite me it was over something as inconsequential as Steve's remark.
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• 

  Allen Stern

  2 år dage siden

  Just remember that in case after case, both parties win.
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• 

  Amanda Chapel

  2 år dage siden

  Mathew,
  
  First off, Strumpette is the 3rd rail in PR. Louderback was pretty smart in choosing us. Proof in the pudding, it has sent ripples throughout the business and will be discussed for some time to come.
  
  Now with regard to your cheap remark, excuse me? I may be loose but cheap... no. Well let's put it this way, you couldn't afford me. :)
  
  Regards,
  
  Amanda Chapel
  Managing Editor
  Strumpette
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• 

  Mathew

  2 år dage siden

  Thanks, Amanda -- or whatever your real name is -- but I didn't mean "inexpensive." As for the third rail thing, I'll take your word for it.
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• 

  Jeremy Toeman

  2 år dage siden

  Mathew - it's important because senior executives at PR firms should not publicly criticize publications their firm deals with. Period. That's simply their job. It doesn't matter if it's Twitter, a blog, a podcast, a wiki, or any other newfangled technology - it was done publicly. That simple little Twitter update basically put that entire business relationship in jeopardy (and a PR firm/publication relationship is exactly that - a business one).
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• 

  Mathew

  2 år dage siden

  I think you missed my point, Jeremy -- or maybe I wasn't clear. I didn't say that it didn't matter, and I agreed that Steve probably shouldn't have said what he said -- what I don't get is why a guy like Louderback would respond the way he did. It's just unprofessional and seems to have been done for cheap theatrics more than anything else.
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  Amanda Chapel

  2 år dage siden

  Mathew,
  
  With all due respect, I think it's you who are missing the point. ALL of this is theater. It just so happens that Louderback's play was hugely effective. There’s been 33 other articles written on the topic in less than 24 hours. I'd say he chose the exact platform to make that happen.
  
  Bottom line: the topic is important and the discussion essential. What are you gripin' about?
  
  - Amanda
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• 

  Eric Berlin

  2 år dage siden

  I agree that it's strange. Perhaps it was done in reaction to Rubel's "open letter" apology (which seemed sincere enough).
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  Amanda Chapel

  2 år dage siden

  Mathew,
  
  With all due respect, I think it's you who are missing the point. ALL of this is theater. It just so happens that Louderback's play was hugely effective. There’s been 33 other articles written on the topic in less than 24 hours. I'd say he chose the exact platform to make that happen.
  
  Bottom line: the topic is important and the discussion essential. What are you griping about?
  
  - Amanda
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• 

  Mathew

  2 år dage siden

  Amanda: I guess that's why I hate the theatre.
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