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http://www.mathewingram.com/work
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http://www.mathewingram.com/work/2007/04/13/rolling-stone-old-magazine-new-ambitions/
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Mathew's comments: Rolling Stone: old magazine, new ambitions

Amyloo · 2 years ago

Good idea: stick a pitchfork in it and see if it's done.
Mathew · 2 years ago

Good one, Amy :-)
Ed Lee · 2 years ago

i think this idea has a lot of potential. music is such an evocative medium that evokes a huge amount of passion - precisely what you need in a community. rolling stone may indeed be old, bloated, out of touch and any other of the accusations thrown at it but it does have some pulling power.

whether they can translate this power into value added content, such as exclusive live performances, that they can build a community around remains to be seen. who knows, we may see a partnership with lastfm...

Ed