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In defence of newspapers and serendipity
I did watch Randy Pausch's entire lecture online, after reading about it in the WSJ. The article didn't mention there was a YouTube video but Googled his name right away and found it.
I got 2 main points from your post: 1) online media helps accelerate what would have taken much longer before things like YouTube existed. 2) content is King
There is so much buzz these days around viral marketing and social media that companies are forgetting that they have to have something compelling to say, or all the technology in the world won't do them any good.
--Amrita
But what the internet does is provide a means by which more significant or deeper content can surface & reach a mass market, which would have been impossible otherwise. This is one example of the under estimation of the uses of web technology.