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In defence of newspapers and serendipity
'pay what you want' like most of these things is a one time stunt. it works for the group that does it first because its new and the press loves the new. its not sustainable and not a new model. unless of course your model is "free".
-- but I think it could continue to be one part of the arsenal that an
artist could use, at least in a marketing sense. People love to get
things for free :-)
Radiohead - Nude (Minty Fresh Remix)
http://radioheadremix.com./remix/?id=1527
Thanks!