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http://www.mathewingram.com/work/2008/10/01/publishers-dont-use-crappy-ad-links/
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Mathew's comments: Publishers: Don’t use crappy ad links

David Churbuck · 1 year ago

Correction -- I was long gone from Forbes.com when they experimented with IntelliTxt/Vibrant. Glad we agree.
mathewi · 1 year ago

My mistake, David -- thanks for letting me know.
Daniel Gibbons · 1 year ago

Totally agree. However, we do use Amazon's context links, but with the settings tweaked so that it only links specific product names to a matching product on Amazon. In the past we'd manually link a book title; now the context links js handles it. Our readers don't seem to mind at all, but I'm sure they would if they started seeing links to bottom-feeding advertisers.