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Publishers: Don’t use crappy ad links

Started by mathewi · 9 months ago

As a reader, and as someone who cares about online media in all kinds of other ways, I would like to second the opinions that David Churbuck expresses in a post on his blog about “The blight known as Vibrant Media.” In a nutshell: those double-underlined links that gene ... Continue reading »

3 comments

  • Correction -- I was long gone from Forbes.com when they experimented with IntelliTxt/Vibrant. Glad we agree.
  • My mistake, David -- thanks for letting me know.
  • Totally agree. However, we do use Amazon's context links, but with the settings tweaked so that it only links specific product names to a matching product on Amazon. In the past we'd manually link a book title; now the context links js handles it. Our readers don't seem to mind at all, but I'm sure they would if they started seeing links to bottom-feeding advertisers.

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