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In defence of newspapers and serendipity
I've read lots of blog posts (and news stories, for that matter) that
just read like a rewritten press release -- I don't see why a
well-written press release shouldn't get just as much prominence.
Engage, engage, engage. Pique interest, give people something thought provoking. Stop talking about how great you are and provide something of value. They'll naturally follow you.
Raza Imam
http://SoftwareSweatshop.com
few people notice.
I have a big opinion on this puppy - almost all social media fails because PR isn't funding in their companies to do it right. Links is the minimum starting point. To do is right is like building a rocket ;-) A marketing rocket
http://furrier.org/2008/04/11/social-media-rele...
AMEN!
Thank you for your advocacy and blunt talk. ;)
p.s. - FWIW I track reactions to the SMPR at http://del.icio.us/SHIFT.Communications. Check out tags like SHIFTtemplate and SocialMediaRelease, if interested.
-M
tell you whether what you're writing about is of interest to anyone.
Use your blog if you have a blog, use an SMPR if you've got the time/money, re-do your corporate online newsroom and include embed codes for pics and video, etc., or just do what you suggest and use links in an e-mail.
This isn't that hard. Learn news judgment, be a resource, don't waste journos time. After all, you can put lipstick on a pig...but it's still a pig.
BTW, I always thought I invented the witty mis-use of "rocket surgery."
As for the rocket surgery thing, I promise not to file a claim against you for trademark infringement if you promise not to do likewise :-)
http://www.rocketsurgery.com/
http://www.unjournalism.com/2007/03/10/social-m...
My, how so little has changed.
Thanks for the post, Matt.
before certain people get the message :-)
As for spin vs. facts? I say - tell me why this is important and relevant then give me the facts and content types to run with. But you are the journalist. What makes sense to you?
what the point of the release is, and then some facts. More or less
the same way someone would write a news story.