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Daily Mirror editor says to forget about SEO
Ed
I see their blog as a way for them to keep readers interested between books, and the money to be made when they sell more books because people are hooked on their blog.
Now that I don't read their blog, I am less likely to buy their books, so they should care that they lost me.
Right now, they are getting paid for their blog as well, and it's so painful to read that they are losing readers, and losing the attention of their book buying public.
The wholistic approach is important, cover as many bases as possible to mazimize revenue over all outlets.
http://labs.echoditto.com/fulltextrss
Works well for the Freakonomics feed.