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<rss version="2.0"><channel><title>Mathew's comments - Latest Comments in Online ads: It&amp;#8217;s called a flight to quality</title><link>http://mathewingram.disqus.com/</link><description></description><language>en</language><lastBuildDate>Tue, 04 Nov 2008 09:52:57 -0000</lastBuildDate><item><title>Re: Online ads: It&amp;#8217;s called a flight to quality</title><link>http://www.mathewingram.com/work/2008/11/03/online-ads-its-called-a-flight-to-quality/#comment-3485800</link><description>I've love to think that companies actually started to use the real power of the 'net to market to the right people for once.  I mean, it'd be nice to actually see information for stuff I care about over the crap the I don't.  How about advertising with a rating system included, sort of like YouTube?  Except I'd want a category for the actual product as well as the ad itself.  So if I think the ad is hilarious but the product doesn't interest me, I could give the ad a thumbs up but the product a thumbs down.  Not only would I be more likely to see stuff I'd care about, advertisers would get that critical feedback they need.  And maybe stop producing ads that suck.</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Scott</dc:creator><pubDate>Tue, 04 Nov 2008 09:52:57 -0000</pubDate></item></channel></rss>