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Online ads: It’s called a flight to quality

Started by mathewi · 8 months ago

There’s much sturm und drang about online advertising, and whether it’s in a big hole or a *really* big hole. Judging by the graphic of a giant smoking crater he used for his post, Peter Kafka at All Things D apparently falls into the latter camp, and he also quotes ... Continue reading »

1 comment

  • Scott

    8 months ago

    I've love to think that companies actually started to use the real power of the 'net to market to the right people for once. I mean, it'd be nice to actually see information for stuff I care about over the crap the I don't. How about advertising with a rating system included, sort of like YouTube? Except I'd want a category for the actual product as well as the ad itself. So if I think the ad is hilarious but the product doesn't interest me, I could give the ad a thumbs up but the product a thumbs down. Not only would I be more likely to see stuff I'd care about, advertisers would get that critical feedback they need. And maybe stop producing ads that suck.
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