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In defence of newspapers and serendipity
So what do you think? Where are the best opportunities for the journalism business these days?
Incidentally, yesterday on Tidbits I blogged about how the dean of Columbia j-school thinks journalism's next bright hope is government subsidies. I kid you not.
http://snurl.com/1z7zj
of the Web to increase their reach and build their brand and
community, instead of just whining about how no one reads the paper
version any more.
I saw the item about the Columbia J-school dean too -- I wrote about
that a bit in this post:
http://www.mathewingram.com/work/2008/01/25/jou...
If the paper's are whining that no one reads the paper version anymore, I can tell you why - $1.25 - I'm a guy that still enjoys sitting down with the "paper version" and a cup of joe (usually as a break away from the computer screen). But why do I remember paying 75 cents for my beloved Globe a litle over two years ago(?).. and recently being asked by my friendly corner grocery clerk for $1.25 for a weekday edition (I actually decided not to buy it) "Too much". I'll read it online I thought. If that's the strategy to keep the paper edition alive.. it probably is in real trouble.
of paper readers, Richard :-)
but people enjoy reading the paper, they like to hold it, put it down, they like to fiddle with the crosswords. Smart newspapers like the Toronto Sun, have already set up their e-business
while publishing 7days a week and being available online. In the Orient, they are developing a form of portable e-newspaper