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http://www.mathewingram.com/work/2007/11/23/new-music-models-and-old-music-models/
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Mathew's comments: New music models and old music models

Ejovi Nuwere · 1 year ago

Long term I don't see giving away music as a true business model. People believe that online advertising will make up for the loss of traditional paper advertising but the numbers just don't add up. Same will apply to giving away free music. Its a promotional tool. Not a business.
mathewi · 1 year ago

I don't think anyone is really arguing that giving away music can be
your entire business model, Ejovi. But it can be a very powerful
promotional tool -- just like playing songs on the radio, which also
amounts to giving your music away.