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New music models and old music models

Started by mathewi · 1 year ago

(This is cross-posted from my Globe and Mail blog)

More than a month after Radiohead allowed users to download its latest album and pay whatever amount they wanted for it, debate continues about whether the move was just a stunt — one that only an established band wit ... Continue reading »

2 comments

  • Long term I don't see giving away music as a true business model. People believe that online advertising will make up for the loss of traditional paper advertising but the numbers just don't add up. Same will apply to giving away free music. Its a promotional tool. Not a business.
  • I don't think anyone is really arguing that giving away music can be
    your entire business model, Ejovi. But it can be a very powerful
    promotional tool -- just like playing songs on the radio, which also
    amounts to giving your music away.

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