http://mathewingram.disqus.com/enThu, 12 Jun 2008 09:49:19 -0000http://www.mathewingram.com/work/2008/06/11/metallica-one-step-forward-two-steps/#comment-644918Either the band and/or management are clueless and don't want to embrace the digital world OR knowing that they have already generated past negative feelings, they figure they might as well play it up. <br><br>It could be a bizarre (read: controversial/calculated) way to get attention in our ADD world. It sure creates a much longer buzz, even though it seems counterintuitive. I wonder how many people are now curious to hear the new songs because of all the hoopla.<br><br>I'm sure that regardless of their motives and questionable business decisions, they will move a whole lot of CDs and sell-out arenas.gcnThu, 12 Jun 2008 09:49:19 -0000http://www.mathewingram.com/work/2008/06/11/metallica-one-step-forward-two-steps/#comment-641256Well if nothing else they're being consistent. They are arrogant snots. I used to like their music but unfortunately they have provided me with way too much information. musicians say what the y have to say in their music. These guys not only don't "get "the web they don't "get" marketing or PR either. Chumps!bbluesmanWed, 11 Jun 2008 19:20:32 -0000http://www.mathewingram.com/work/2008/06/11/metallica-one-step-forward-two-steps/#comment-636663It's sad that they're ruining a good reputation (as a band, their music) by continually fluffing how they go about life on the Internet<br><br>They should take a look at bands like Motley Crue and see how they've embraced today's media.Martin neumannWed, 11 Jun 2008 09:27:06 -0000