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Metallica: One step forward, two steps…

Started by mathewi · 1 år dage siden

It was only a couple of weeks ago that I wrote a post about how Metallica (or more likely, some elements of its management) actually seemed to be adapting to the new realities of the music industry, with a cool site called Mission: Metallica — where fans could get unreleased so ... Continue reading »

3 comments

  • Martin neumann

    1 år dage siden

    It's sad that they're ruining a good reputation (as a band, their music) by continually fluffing how they go about life on the Internet

    They should take a look at bands like Motley Crue and see how they've embraced today's media.
    reply
  • bbluesman

    1 år dage siden

    Well if nothing else they're being consistent. They are arrogant snots. I used to like their music but unfortunately they have provided me with way too much information. musicians say what the y have to say in their music. These guys not only don't "get "the web they don't "get" marketing or PR either. Chumps!
    reply
  • Gabriel N.

    1 år dage siden

    Either the band and/or management are clueless and don't want to embrace the digital world OR knowing that they have already generated past negative feelings, they figure they might as well play it up.

    It could be a bizarre (read: controversial/calculated) way to get attention in our ADD world. It sure creates a much longer buzz, even though it seems counterintuitive. I wonder how many people are now curious to hear the new songs because of all the hoopla.

    I'm sure that regardless of their motives and questionable business decisions, they will move a whole lot of CDs and sell-out arenas.
    reply

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