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In defence of newspapers and serendipity
Of course, there is more to the "wisdom of crowds thing" or the "wikinomics thing" than just a bunch of backyard wrasslers seeking Specialness as described in Hal Niedzviecki's last book.
That sounds like supply without demand. I think that's what a lot of the long tail is, at least in digital content. Unsuccessful artists who now have a cool web 2.0 excuse for wasting their time can talk about that whole tail thing :)
However, where the individual's contribution amounts to valuable *information* that can be shared and tapped into by others, then it becomes powerful.
It's out there. We'll find it. :)