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Marvel: Please don’t watch our movie

Started by mathewi · 1 year ago

In yet another example of how not to do customer relations or PR of any kind, Mike Arrington has a stunning exhibit from a lawyer representing Marvel, the comic powerhouse whose Iron Man character has become a major motion picture. Mike wanted to put on a social event for TechCrunch fans, so ... Continue reading »

4 comments

  • calvin pearson

    1 year ago

    well, you can criticize them from a distance and label them as PR naifs, but they are well within their rights to dispose of their IP in any manner they wish. whether you or mike arrington are displeased really isn't relevant to the law. if push comes to shove, marvel is in the right. but arrington wins too: he got the PR he was looking for. you wrote about it.
    reply
  • mathewi

    1 year ago

    Thanks for the comment, Calvin -- notice that I didn't say that Marvel
    was wrong. I just said they were dumb. What is to be gained by
    sending C&D letters? Nothing but negative publicity. I'm sure they
    could have worked something out that satisifed whatever legal
    requirements they are concerned about. Instead, they look like
    morons.
    reply
  • ianbetteridge

    1 year ago

    Yes - while they may not be in the wrong legally, it's such a bad PR move that you wonder who authorised it. Certainly, if anyone in their PR or marketing teams was consulted prior to this email going out, they shouldn't be working at the company for much longer.
    reply
  • n8k99

    1 year ago

    ...........and after a decade of working in the biz- that's exactly why i do not go to the cinema anymore. stupid pricks!
    reply

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