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Marketing and blogs, still lots of work to do

Started by mathewi · 1 year ago

Pete Cashmore of Mashable has a post that is a nice microcosm of what is both right and wrong about PR and marketing as they relate to the web and Web 2.0 - at least as nice an example as the recent kerfuffle over Wal-Mart and Edelman (incidentally, Marc, I think your post is a […%3 ... Continue reading »

3 comments

  • Seth Finkelstein

    3 years ago

    The PR people don't "get" that big-time bloggers consider the problem of taking bribes to be completely solved by saying "I've taken a bribe" 1/2 :-).
    reply
  • Mathew

    3 years ago

    Isn't it though? I mean, if a blogger says he's taken a bribe, then aren't you free to think whatever you want about his or her objectivity?
    reply
  • Seth Finkelstein

    3 years ago

    Back in the FON advistory board overall discussion, there was a good point about how a conflict of interest doesn't go away because you disclose the conflict. Disclosure is important. But it's hardly the end of the story. It's a bit like money in politics (disclosure matters, but there's a lot more which matters too).
    reply

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