http://mathewingram.disqus.com/enTue, 18 Apr 2006 00:05:58 -0000http://www.mathewingram.com/work/2006/04/17/kottke-joins-the-deck-ad-network/#comment-1293532Thanks for the comment, Markus, but I'm not sure I agree. I think advertisers are looking for something like a "targeted" buy, something more focused on a particular market than Google can give them -- and on sites or people that are seen as influencers within that market. But hey, I could be wrong :-)MathewTue, 18 Apr 2006 00:05:58 -0000http://www.mathewingram.com/work/2006/04/17/kottke-joins-the-deck-ad-network/#comment-1293531sounds like a gimmick to lure in stupid marketers. Trying to con markets into believing stuff like "cost per influence" just won't fly in a world dominated by Cost per action. The internet has allowed marketers to be able to track ROI on every advertising dollar spent. I can't see people buying into the brand marketing arguement, if there are cheaper places to spend more money that have a greater effectMarkusMon, 17 Apr 2006 23:48:51 -0000