DISQUS

Mathew's comments: Kottke joins The Deck ad network

  • Markus · 3 years ago
    sounds like a gimmick to lure in stupid marketers. Trying to con markets into believing stuff like "cost per influence" just won't fly in a world dominated by Cost per action. The internet has allowed marketers to be able to track ROI on every advertising dollar spent. I can't see people buying into the brand marketing arguement, if there are cheaper places to spend more money that have a greater effect
  • Mathew · 3 years ago
    Thanks for the comment, Markus, but I'm not sure I agree. I think advertisers are looking for something like a "targeted" buy, something more focused on a particular market than Google can give them -- and on sites or people that are seen as influencers within that market. But hey, I could be wrong :-)