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Kottke joins The Deck ad network

Started by mathewi · 1 year ago

If you read Jason Kottke’s blog at all, you might know that he spent a year trying to blog full time, financed by donations from both “micro-patrons” and regular joes (and janes), and brought that experiment to a close in February, with what he describ ... Continue reading »

2 comments

  • Markus

    3 years ago

    sounds like a gimmick to lure in stupid marketers. Trying to con markets into believing stuff like "cost per influence" just won't fly in a world dominated by Cost per action. The internet has allowed marketers to be able to track ROI on every advertising dollar spent. I can't see people buying into the brand marketing arguement, if there are cheaper places to spend more money that have a greater effect
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  • Mathew

    3 years ago

    Thanks for the comment, Markus, but I'm not sure I agree. I think advertisers are looking for something like a "targeted" buy, something more focused on a particular market than Google can give them -- and on sites or people that are seen as influencers within that market. But hey, I could be wrong :-)
    reply

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