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In defence of newspapers and serendipity
Details of the Joost Widget API are available via http://www.joost.com/forums/p/2007/08/widget-api/ ...
Like you mention, content is the single most important thing obviously and while it may still be lacking in Canada, it is getting much stronger in the U.S. even since I started beta testing in early March.
I'm just so sick of getting shafted by the cable companies over the years who shove hundreds of channels down your throat (and of course force you to pay for them) when you only really want a handful. I had basically stopped watching television before the advent of the DVR, and now that is pretty much the only way I watch (other than sports).
The quality debate that will inevitably start should be interesting - obviously with the broadband situation in this part of the world, I don't think we'll be getting streaming HD content anytime soon. But I do think the quality of Joost is pretty good - especially for something that is free.
Antiquated licensing, and they wonder why everyone downloads!
Oh, because it's free..nevermind ;)