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Is this the future of advertising?

Started by mathewi · 11 months ago

I tuned into Rocketboom’s video-cast on Friday because they did a segment on the New York City Live Window event — in which Versu Richelieu (otherwise known as Kess Quinn) is sitting in a store window for 72 hours, building an exact replica of her surroundings in Second ... Continue reading »

4 comments

  • /pd

    2 years ago

    This maybe the future for a specific demographics. Traditional ad's (al carte Saatchi Saatchi style), will not not die for a long time. Its only when the entire human race is digitized in terms of being on a grid and working a smart device, then SL type Ad's will certainly be the termed as 'poster /flyer' style by that time :)- That is, the future beomes evenutally distributed an old methods ( SL type ad's) ways have to give way to the new ways- whatever that maybe.

    I think your title needs to be amended :)- "Is this the future advertising?"
    Should actually read as "Is this the new wave advertising?", or something to that effect,

    We have to remind ourselves, the future will always become the past :)-
    reply
  • Mathew Ingram

    2 years ago

    Good points. Thanks, Pete.
    reply
  • Rohit

    2 years ago

    I like your perspective on this - and I must admit I noticed the same mix of PR and advertising embedded in this episode of Rocketboom. We have been working with Intel as their PR agency - and often struggle with the mix of PR and advertising as many of our peers do. While most marketing budgets still remain lopsided in favor of advertising, in this world of personal media, we are finding a niche that is allowing us to do more and more innovative work. In my view, the future of advertising is moving more towards engaging audiences in more authentic ways than just buying a thirty second spot.
    reply
  • Mathew Ingram

    2 years ago

    Thanks for the comment, Rohit. I would agree.
    reply

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