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As the markets see-saw between concern and outright panic over the fate of the U.S. financial bailout, the credit shock that’s rippling through not just North America but most of the Western hemisphere, and the potential for a severe economic downturn, anyone with a Web-based busin
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il y a 9 mois
The start-ups that have revenue projections that assume the revenue curve will track their traffic growth will be hit by this and have to scale back or raise more money.
il y a 9 mois
il y a 9 mois
il y a 9 mois
I doubt that paid search is going to decline in the short term - and I see room for expansion even in the long term. Trends coming out of the presentation included signficantly increased competition for keywords (good for google since they are auction based), meaning higher search costs - which might be an indication that the search market is starting to overprice itself, except that many of the presenters also reported improvements in cost per acquisition or conversion due to improved search fulfillment. One of our clients used to spend $2K a month on Google, and is now spending $20K/month without batting an eyelash because the returns are there.
Many of the presentations today focused exclusively on search, and *all* of them included some element of search. These are some of the most forward-looking but pragmatic online marketers in the world, and they're bullish on paid search.
As a marketer, it doesn't seem to me that this is a part of the mix on the decline; in fact, under challenging economic conditions, i think it's likely to expand due to its comparatively low cost, powerful ability to target and budget, and low risk.
il y a 9 mois
il y a 9 mois
il y a 9 mois
CPC and CPA would certainly seem more compelling since that measures results.
il y a 9 mois
I would have thought this was obvious. Go read Valleywag, the number of Googlers whining about losing perks is astounding. Google is obviously feeling the hurt, and with the downward pressure on advertising budgets I seriously doubt this trend is going to reverse anytime soon.
il y a 8 mois
http://purplemotes.net/2008/09/28/more-on-histo...
Doesn't look healthy to me.
il y a 8 mois
il y a 8 mois
il y a 8 mois
I think there a lot of opportunity out there yet to be discovered. Haven't seen anything too new or exciting in a few years now. One ad sequence I saw was pretty brilliant, for that serial killer-does-good tv show but other than that -all ads are still pretty damned boring.
il y a 8 mois
il y a 7 mois
il y a 9 mois