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My old-media pal Scott Karp of Publishing 2.0 has a great post up about whether MySpace is peaking. There are some anecdotal reports that might lead one to believe that it is, including a recent story about how some teenagers see MySpace as “so last year.” This is just a si
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3 years ago
We all know one thing about teenagers - they move on to newer things pretty quickly. Nightclubs and hangouts are quickly abandoned by the "in" crowd once the masses move in. It's a certainty with very rare exceptions, so why would their online behaviour be any different?
Abandonment of MySpace will only accelerate once commercialization becomes a greater priority. As such, Rupert Murdoch has a very tough choice:
1] Don't commercalize (= no $$$)
2] Commercialize (= lose the source of commercialization)
Either way, the future does not look good.
Assuming that commercialization is not an issue, you then have to consider new entrants into the space from the likes of Yahoo, AOL and MSN. They'll have spent far less than $550 million to create their own versions, while building in much greater functionality.
Best,
George
3 years ago