DISQUS

Mathew's comments: Is it just me, or is Intel desperate?

  • JimCanuck · 3 years ago
    I tend to look at these deals and ask -- ok -- how does this get to the customer. Now Intel OEM's processors to PC manufacturers. So is this something were a trial package will come with every Intel (Dual Core) PC via the PC mfr? But PC mfrs like to make their own bundling deals.

    If not, are they getting into the retail software business? But they don't have the channels for software distribution. And I can see distributors being slow to pick it up unless Intel hss done a not marketing blitz with Ingram, TechData, etc.

    Seems like one of those cases where they have run out of ideas on how to incrase hardware sales but then start grasping at strawa in an attemtp to associate their names with the "latest trend>'

    I simply say "Huh?"!!
  • gdubya · 1 year ago
    I don't think the point is to make money on these kinds of ventures. I think the point is to make money on the core products, by growing the overall market pie.

    Here is one depiction of the logic behind it all:
    - Web 2.0 'stuff' engages more people than ever before.
    - Those people have to use computers to engage.
    - More computers = more Intel silicon needs.

    Enabling an industry with more ways to use your key products is a great way to run a business.

    Kudos to Intel.