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Another twist in the NBC-Apple saga: after dumping iTunes as a distribution method for its TV shows, the peacock network has cozied up to Amazon and its Unbox service instead. It appears that Amazon — whose movie-distribution unit likely has one-millionth the market share that Apple%
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1 year ago
Sure, that sounds great, until you realize the 'junk' that nobody wants will not be at a lower price, it will be at $1.99
The popular stuff will go at $2.99. $3.99, and $4.99. They don't want to lower the price on less popular shows, they want to hyper inflate the price of currently popular stuff.
If current hot shows stayed at $1.99, and older stuff was available at .49-.99 well, that would be a great reason for variable pricing, but that won't happen.
Lets not even go to the place that mentions the current TV shows are paid for by advertising, and available for free over broadcast TV. So, NBC gets paid once by advertisers, some more by iTunes customers, and again when customers purchase the DVD box set. NBC is just a greedy control freak.
Yeah, Apple and SJ are bigger control freaks, but their uniform pricing doesn't hurt the customers.
1 year ago
The question that you miss asking here is ,"What do the Music and Media customers want?" The customers have long rejected the Music and Media Giants plans. We will find out soon who wins.
NBC's move to Amazon will succeed or not. We'll see how flexible the customers want to be.
1 year ago
Psychology of Economics 101. Price is an indicator/signal for quality, low pricing for a show would actually reduce the demand for it! This is why theaters price the summer blockbuster same as the summer flop.
-S
1 year ago
Apple is in the business of selling iPods and if you upset the Applecart (sorry) and increase the price of the content hipsters want to buy, the sales of iPods go down .
Also I personally think this is a smart move by NBCU to move away from the monopoly that is iTunes .Also remember that Amazon Unbox also works with TIVO and will probably more open to things like subscriptions and season passes and other types of bundling .eg but the season and get a free rental of this movie .
1 year ago
http://www.longtail.com/the_long_tail/2005/08/c...