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Is “crowdsourcing” just cost-cutting 2.0?

Started by mathewi · 1 year ago

It would be nice if the proprietors of KFTY-TV in Santa Rosa, California — a tiny pimple on the giant media corpus that is Clear Channel Communications — had decided that “citizen journalism” or “crowdsourcing” or “%3 ... Continue reading »

4 comments

  • Bronwen Clune

    2 years ago

    I blogged about a similar comment from the The New York Times executive Nicholas Ascheim, who said that
    “The most expensive thing is the journalists themselves. That’s why user-generated content is interesting."
    Mainstream media will aalways be shackled by its own business model.
    reply
  • Mathew

    2 years ago

    Thanks for the comment, Bronwen. That's a very revealing quote.
    reply
  • Rich

    2 years ago

    Business 2.0 did a story about this in December and mentioned how businesses are "crowd-sourcing" at MBA schools by hosting case competitions. It's really funny how these work: a business provides a school with financial data and a problem; then says "GO!" Later that day, the exec has 10 possible ideas to take back to the board. I think it's pretty clever in a time when budgets are being slashed and scrutinized. What's more, if a team of students comes up with a great idea, you may have a recruit at your disposal who really "gets it." I have never participated in one of those competitions but I know people who say they're both fun and great networking events.
    reply
  • Mathew

    2 years ago

    That's a great idea. Thanks for the comment, Rich.
    reply

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