DISQUS

Mathew's comments: Inside R.E.M.’s Web strategy

  • hypeschlock · 1 year ago
    Great! And how did the album do?
  • leigh · 1 year ago
    Good job Ethan. Like that smart marketing can help a mediocre product. On a tangent that has nothing to do with your post -- Last time i saw R.E.M in concert (it was about 7 years ago) I almost fell asleep. It was the most boring concert I have ever been too. I would say the only worse concert was maybe (and i say maybe) New Order at the International centre who came on stage played for maybe 25 minutes and then went home.
  • mathewi · 1 year ago
    Ouch -- that's harsh, Leigh :-) For what it's worth, Accelerate sounds like a great album. And you are right that the best marketing is having a product that doesn't suck. But all that aside, I think what Ethan did with R.E.M. shows a lot of creativity, and could give other artists a lot of great ideas about how to interact with their fans.