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Inside R.E.M.’s Web strategy

Started by mathewi · 10 months ago

There’s a great series of guest posts over at Hypebot by my friend — and mesh 2008 keynote interview subject — Ethan Kaplan, the vice-president of technology at Warner Brothers Records, who provides a detailed breakdown of the online strategy behind the releas ... Continue reading »

3 comments

  • hypeschlock

    10 months ago

    Great! And how did the album do?
    reply
  • leigh

    10 months ago

    Good job Ethan. Like that smart marketing can help a mediocre product. On a tangent that has nothing to do with your post -- Last time i saw R.E.M in concert (it was about 7 years ago) I almost fell asleep. It was the most boring concert I have ever been too. I would say the only worse concert was maybe (and i say maybe) New Order at the International centre who came on stage played for maybe 25 minutes and then went home.
    reply
  • mathewi

    10 months ago

    Ouch -- that's harsh, Leigh :-) For what it's worth, Accelerate sounds like a great album. And you are right that the best marketing is having a product that doesn't suck. But all that aside, I think what Ethan did with R.E.M. shows a lot of creativity, and could give other artists a lot of great ideas about how to interact with their fans.
    reply

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